The CrackerJacks
We’re two guys with too many years of retail marketing experience. Together, we turn good marketers into CrackerJack Marketers.
John Moore is a retail marketing strategist. In past lives, John has been a marketing manager with Starbucks Coffee and a director of national marketing with Whole Foods Market.
In his current life, John shares marketing advice with businesses aspiring to earn unwavering devotion from customers and employees. John has authored two business books: TRIBAL KNOWLEDGE, a business management book, and TOUGH LOVE, a business book masquerading as a screenplay. His Brand Autopsy blog has been sharing hot marketing opinions since long before social media became cool. As a CrackerJack Marketer, John has been quoted in the Wall Street Journal, BusinessWeek, Advertising Age, New York Times, Time, and Entrepreneur. His favorite color is blue and he loves a Cracker Jack snack.
Paul Williams is a whiz-bang retail marketer with a passion for brainstorming. After a long marketing career at Starbucks Coffee, Paul founded Idea Sandbox in 2005 to help brands and marketers create remarkable ideas to grow their businesses.
Paul helps brands solve marketing challenges, grow brand reputation, and create company-wide innovation. Clients include: Starbucks Coffee Company, Starbucks Coffee International, Panera Bread Company, Seattle’s Best Coffee, USA TODAY, Woodhouse Day Spas, The Microsoft Corporation, and Wells Fargo Mortgage.
Paul is a writer, speaker, columnist, and brainstormer living just outside Washington DC in Alexandria, Virginia.
